Transitions Optical has unveiled an updated website exclusively for Canadian eyecare professionals—with access to Transitions Signature GEN 8™ lenses educational tools and brand marketing materials in both French and English.

“It’s important that we support eyecare professionals with the most up-to-date tools to use
when discussing light management with their patients,” said Patience Cook, director, North
America marketing. “We’re confident that this revamp will help ECPs better understand the
breakthrough technology behind Transitions Signature GEN 8 lenses and provide them new

The new website for professionals can be found by visiting and clicking on the Transitions PRO tab. While on the site, eyecare professionals can find downloadable
information and assets within the following Transitions Signature GEN 8 section:

– Posters – Transitions Signature GEN 8 posters to hang in eyecare professionals’ practices to help drive awareness and discussion.
– Social Media/Facebook – Logos and social-by-design images featuring the latest in
eyewear technology to reach patients of all ages, including millennials, where and when
they are seeking information about eyeglasses.
– Co-branded Flyer – Customizable tool that can include a partner marketing message.
– Videos – Eye-catching videos for use in practice and on ECP’s social media channel
that highlight the performance, protection and technology behind Transitions Signature
GEN 8 lenses.