Dynamic site features light sensitivity quiz and product resources.
Transitions Optical today launched updated French and English consumer websites in Canada, with new tools to help consumers better understand their eyecare and eyewear needs. Transitions.com features dynamic video content showcasing product functionality and provides an overview of the technology behind the company’s newest product, Transitions® Signature® GEN 8™ lenses.
“Our website is a critical channel to communicate with consumers, as we know that many like to do online research before visiting their eyecare professional,” said Patience Cook, director, North American marketing, Transitions Optical. “The new site is simple, vibrant and intuitive, to help the visitor easily understand the product benefits of Transitions lenses, as well as conditions like light sensitivity, that may be affecting them.”
New or updated site content includes:
- Transitions Signature GEN 8 – information about the technology breakthrough and product improvements in the newest generation of Transitions® Signature® lenses
- Product information about the full family of Transitions® lens products – including Transitions® XTRActive®, Transitions® Vantage®, Transitions® Drivewear®, Transitions® Signature® lenses style colors, Transitions® XTRActive® lenses style mirrors and the new contact lens in partnership with Johnson & Johnson Vision ACUVUE® OASYS with Transitions™ Light Intelligent Technology™
- A Light Sensitivity Quiz to help patients learn how light impacts their eyes and life daily – the quiz offers suggestions for products that may help lessen sensitivity to light
- An ECP locator for consumers to find a provider of Transitions® lenses nearby.
For additional information, visit Transitions.com.