Transitions Optical launches new Canadian “Lens Book”

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Transitions Optical launches "Lens Book"

Making it easier for eyecare professionals to share stories of influential and authentic Transitions® lens wearers with patients, Transitions Optical, Inc. has released a new Lens Book and online videos that feature many familiar Canadian faces.

The newly launched Lens Book is Transitions Optical’s take on the classic “lookbook” tool used in many areas of fashion. The Lens Book showcases a collection of photography and quotes from Transitions lens wearers including Alyssa Garrison, blogger, Random Acts of Pastel; Ryan Horne, optician and eyewear stylist; and Laurence Leboeuf, Canadian TV and movie actress. The pages also highlight why these trendsetters have chosen Transitions lenses to help protect their eyes and bring out the best in everything they see.

“Our Lens Book is designed to inspire eyeglass wearers to see just how well their frame and lens choice can show off their unique sense of style,” said Patience Cook, director, North America marketing, Transitions Optical. “Plus, because the Lens Book and the photography and video collection we were able to create feature several trendsetters from the Millennial generation, we are giving our partners what they need to challenge younger wearers’ perceptions about photochromic lenses.”

Eyecare professionals can now find videos and photos featuring the following nine influencers wearing their Transitions lens of choice at Transitions.com/en-ca/beyond-the-lens/.

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