Industry professionals can begin submitting nominations for the 2016 Transitions Innovation Awards Program on Oct. 1, 2016.

Through the program, Transitions Optical, Inc. recognizes loyal partners and individual optical industry professionals from the U.S. and Canada for their commitment to growing their businesses by supporting the Transitions® brand over the past year.

Open to independent eyecare professionals and practices; optical industry professionals and educators; national and regional retailers; and optical laboratories, the five Transitions Innovation Awards categories include:

  • 2016 Transitions Brand Ambassador (Individual-only award)
  • Best in Growth Achievement
  • Best in Training
  • Best in Marketing
  • Best in Patient Experience

Our goal with the Innovation Awards program is to acknowledge partners whose enthusiasm and originality have been instrumental to our joint success,” said Jose Alves, general manager, Americas, Transitions Optical. “The Transitions team is eager to hear what our partners are most proud of accomplishing this year and is looking forward to showcasing their work at the annual Transitions Academy event.”

Nominations for all Transitions Innovation Awards will be accepted online (at from Oct. 1 – 31, 2016.

To enter, candidates must complete a nomination form and detail their 2016 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results. Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative.

All finalists in each category will receive a trip for two to the 2017 Transitions Academy, Jan. 29 – Feb. 1, 2017 in Orlando, Fla., where the winners will be announced.

Award finalists will be notified no later than Dec. 5, 2016 to secure travel plans.

For additional information, industry professionals should visit