Moviegoers will soon have a chance to try their luck at seeing the best of international cinema at the 2015 Toronto International Film Festival through a new promotion from Transitions Optical, Inc. The “Transitions Silver Screen Sweepstakes” complements the celebrity focus of Transitions Optical’s new television ad about Transitions® Signature™ graphite green lenses, which features Canadian actress, Laurence Leboeuf.
Consumers can enter to win the grand prize package at SilverScreenSweeps.ca from April 20 to August 15. The prize package includes round-trip airfare for two, luxury hotel accommodations, priority access to five premium film screenings, tickets to the closing night gala and $500 in spending money. While there is only one grand prize, consumers can also enter to win one of three Apple TVs monthly through the “Silver Jackpot Instant Win” slot machine game, also located on SilverScreenSweeps.ca.
“We are always looking for new ways to invite more consumers to interact with our brand,” said Isabelle Tremblay-Dawson, senior marketing manager, Canada, Transitions Optical. “Vision gives us the ability to fully enjoy movies on the big screen, and we hope to use this sweepstakes to show Canadians that the technology advances and new colour choices available in the Transitions® family of products offer them the style and enhanced vision they are looking for in their eyeglasses.”
Social media and digital advertising will direct consumers to enter the sweepstakes at SilverScreenSweeps.ca. Eyecare professionals can promote the sweepstakes in their office by displaying a counter card. English and French counter cards can be ordered online at www.TransitionsCanadaPRO.ca or through customer service at CustomerServiceCanada@transitions.com or 1-877-254-2590.