Train-the-trainer event gives attendees the opportunity to deep dive into new Transitions innovations and elevate their approach to training.

Transitions Optical in Canada is hosting a unique educational experience—Transitions® The Studio—for industry trainers, sales reps and eyecare professionals on October 26, 2021 at the Hilton Lac-Leamy in Gatineau-Ottawa, Quebec, Canada. The audience will interact with experts on effective storytelling and patient education strategies, and Transitions training professionals as they deep dive into the Transitions® lens portfolio, including the new generation of Transitions® XTRActive® lenses and the new Transitions® XTRActive® Polarized lenses. The Canada event will build on the success and key learnings of Transitions The Studio event in the U.S., held in June, 2021.

Eighty-four percent of eyecare professionals report that sales rep and brand consultant visits and training are an important source of information when deciding on what lens products to recommend to their patients. The migration to digital technologies has increased the adoption of virtual and digital training resources. This has put pressure on trainers and eyecare professionals to strengthen their best practices, both digitally and in real life. Through this unique event, attendees will learn and share best practices, develop storytelling skills, and sharpen their training strategies for 2021. 

“As was the case for our colleagues in the U.S., Transitions The Studio event will be the place to launch a new community of trainers. We want to empower the many trainers, sales reps and eyecare professionals that are advocating for and educating others on the vision, light protection and style benefits of Transitions lenses in any light,” said Arnaud Rajchenbach, marketing manager, Transitions Optical in Canada. “This event is for all coaches, trainers and reps who love the Transitions brand, and want to have an enjoyable and immersive experience learning and contributing to the conversation. We believe in training and we see the impact on sales and knowledge with the Transitions Certification Program for ECPs and reps and want to continue that momentum.”

Attendees will be able to increase their product knowledge on photochromics, grow as a professional, focus on educating patients or others, and build their sales, dispensing, or eyewear styling skills. Presentations will also include a deep dive into the two new Transitions XTRActive products launching this year, including Transitions XTRActive new generation lenses and Transitions XTRActive Polarized lenses. 

To provide a safe learning environment, COVID-19 safety protocols will be in place, in compliance with local health authorities and with the Hilton Lac-Leamy. This includes physical distancing, required face coverings and proof of vaccination. Residents of Quebec provide will need to show their vaccination passport (a QR code that contains protection status as proof of vaccination). Attendees residing outside of the Quebec province will need to show proof of vaccination from their province authorities. Any international attendees, including speakers, will be required to show a negative COVID-19 test to enter Canada and return back to the U.S.  This is an exclusive event with limited capacity. Trainers, sales reps and eyecare professionals interested in attending should request a spot through their Transitions lab or sales representative or by contacting