Transitions Optical and the Optical Group in Canada have partnered to offer a 30-Day Challenge incentive to promote Transitions® lens products.  The promotion will run until the end of March 2021 and is open to all Optical Group members across Canada. 

To participate, individuals must register at Once registered for the contest, participants are encouraged to recommend Transitions® lenses to all patients and report sales on a tracking sheet (available at registration). At the end of each month, participating members send their tracking sheet to Names will be individually entered into a monthly drawing for one of 30 available $100 CAD gift cards chosen each month. Then, at the end of March 2021, all submitted tracking sheets will be entered to win the grand prize of one of three $1,000 gift cards. Participants can recommend and dispense any Transitions lens product, including Transitions Signature GEN 8 lenses (including Transitions Signature GEN 8 Style Colors), Transitions® XTRActive® lenses (including Transitions XTRActive Style Mirrors) and Transitions® Vantage® lenses.

“We are thrilled to start 2021 on a positive note, with an incentive program that engages independent ECPs through our partnership with the Optical Group,” said Christine Zeggil, National Key Account Executive for Transitions Canada. “We know that once people try Transitions lenses, they are often fans for life – repurchasing at extremely high rates. With this promotion, we can encourage more people to try the Transitions lenses that best fit their needs and lifestyle.”  

“We are pleased to partner with Transitions Optical to bring additional opportunities to support independent ECPs across Canada, said Ruth Priebe, Director of Operations for the Optical Group. “Transitions Optical’s 30-Day Challenge provides a fun incentive for more of our members to learn about Transitions lens products and for a chance to win in the process.”

For further details and additional information regarding the 30-Day Challenge please contact Transitions Canada Customer Service at