Transitions Optical, in conjunction with New Look Eyewear recently welcomed summer a bit early this spring.

The invite-only event in Montreal saw 17 members of the Canadian media, bloggers and influencers in attendance.

During the event, attendees learned about the importance of protecting the eyes from the sun and were given the opportunity to try on fashionable frames fitted with Transitions® lenses. 

The event welcomed numerous influencers, including Lauriane Bélair and Lolitta Dandoy, Fashion is Everywhere, Virginie Pichet, Le Cahier and Lauriane Bergeron, Le blog de LB, to learn all they could about the Transitions brand.

Also in attendance were employees from New Look eyewear – including two of the company’s Transitions lens ambassadors who educated attendees on the importance of protection from UV and harmful blue light and why Transitions lenses are the ideal solution.

Each of the 17 attendees received a gift bag with a $1,000 gift certificate redeemable at New Look Eyewear locations for a pair of eyeglasses with Transitions lenses.

About Transitions Optical

Transitions Optical is the leading provider of plastic photochromic (adaptive) lenses to optical manufacturers worldwide. Having been the first to successfully manufacture and commercialize plastic adaptive lenses in 1990, and as a result of its relentless investment in research and development and technology, Transitions Optical offers a wide variety of products, setting new standards of advanced performance to provide ever increasing visual comfort and UV protection.

Product leadership, consumer focus, and operational excellence have made the Transitions® brand one of the most recognized consumer brands in optics.

For more information about the company and Transitions lenses, visit