This spring, Transitions Optical, Inc. will be connecting with foodies and hockey enthusiasts across Canada with a four-week sponsorship of the popular Food Network® show, Restaurant Impossible, and advertising during the 2013 Stanley Cup Playoffs.
Beginning April 15 and through the end of June, Transitions Optical’s television commercial – Life well lit™– will air during the Stanley Cup Playoffs on RDS specialty sports network in French and on CBC Television national network in top Canadian TV markets, including Calgary, Edmonton, Halifax, Montreal, Ottawa, Toronto and Vancouver. The commercial spots – which will create more than 2.5 million consumer impressions – will make consumers more aware that they have a choice when selecting a Transitions® lens to meet their needs and encourage them to ask their local eyecare professional which product is best for them.
From April 22 until May 18, each episode of Restaurant Impossible will feature two 30-second vignettes and a billboard from Transitions Optical that will highlight the benefits of the Transitions® family of products. Host Chef Robert Irvine, who is a celebrity ambassador for Transitions lenses and long-time wearer of the product, will also be wearing his Transitions lenses during each show. In total, the sponsorship will create nearly 700,000 impressions among consumers.
“We know through our recent consumer research that cuisine and sports are two topics that patients are passionate about,” said Isabelle Tremblay-Dawson, marketing manager, Transitions Optical. “Being visible during these must-watch programs presents a great opportunity to educate on how Transitions lenses can help wearers better enjoy the things that they love – whether it’s cooking or enjoying a meal, or watching or playing a sport.”
These spots are just a fraction of Transitions Optical’s advertising campaign for 2013, which also consists of social media, online advertising and additional forms of national and regional television advertising that will generate more than 244 million impressions overall.
To help eyecare professionals tie into the excitement of the Restaurant Impossible sponsorship, eye healthy recipes (such as Lemon Sorbet and Transitions Trail Mix) created by Chef Robert Irvine are available on the Transitions Lenses:
Healthy Sight Professionals (Canada) Facebook page for eyecare professionals to easily share with their patients.
To better prepare staff for questions about the Transitions family of products, eyecare professionals can visit Transitions.com to find comprehensive information, or TransitionsRewards.ca to order new Point-of-Sale and educational materials.