Now in its 24th year as one of the industry’s most well-recognized educational events, Transitions Academy 2020 will be held Feb. 2 to 5 at the JW Marriott Grande Lakes in Orlando, Fla.

Industry professionals can earn an invitation to attend Transitions Academy 2020 through the following ways:


  • Become a Transitions Innovation award finalist. The awards are open to optical industry professionals, educators, retailers, optical laboratories and independent eyecare professionals and practices. The Transitions Innovation Awards categories include: 2019 Transitions Brand Ambassador (individual-only award), Retailer of the Year, Eyecare Practice of the Year, Best in Training and Best in Marketing.


Nominations for all Transitions Innovation Awards will be accepted online (at from October 1 to 31, 2019. To enter, candidates must complete a nomination form and detail their 2019 efforts in the following evaluation areas: commitment and inspiration, goals, plan and creativity, and impact and results.

Nominees are welcome to enter more than one category and can self-enter, or can be nominated by a lab, lens manufacturer, industry colleague or other industry organization representative. An Innovation Awards resource guide and past winner profiles are also available to assist interested industry professionals with the nomination process, as well as a structured way to focus on and track their goals throughout the year.



  • Ask Your Lens Supplier Representative. Industry professionals should let their Transitions lens supplier know they would like to register for Transitions Academy.  Many lens suppliers are providing opportunities and promotions for customers to earn their way and attend. 




  • Become a Transitions Change Agent. Transitions Optical is recruiting eyecare professionals who are millennials or serve many millennial patients and are looking to change the conversations their peers and patients are having around Transitions lenses.


Industry professionals interested in becoming a Transitions Change Agent can visit to apply. 



  • Request a spot/nominate someone to attend. Although Transitions Academy is an invitation-only event, Transitions Optical is reserving spaces for interested industry professionals from North America. Those interested can request to attend at and more details regarding cost and arrangements will be provided.




  • Join the Speaker’s Bureau. Qualified industry speakers can e-mail Transitions customer service ( to learn more about becoming a part of the Transitions Speakers Bureau and to inquire about Transitions Academy benefits.