Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], presents the Spring/Summer 2024 TOMMY HILFIGER Eyewear Collection. Designed and manufactured by Safilo Group S.p.A., the offering features men’s and women’s modern preppy sunglasses and optical frames that play on TOMMY HILFIGER’s Classic American Cool heritage with a contemporary twist. The collection will be available on tommy.com, in TOMMY HILFIGER stores, and in selected eyewear stores worldwide from January 2024.
The campaign brings together talents from the world of entertainment and sports featuring footballer Aurélien Tchouaméni, surfer Mason Hyce Barnes, racing driver Nerea Martì, rising star in fashion Cassandra Cano and actor Emilio Sakraya. The chosen family brings to life the joy of the outdoors and an optimistic spirit through warm and timeless images.
A selection of men’s styles are crafted using Renewed Acetate, an alternative to conventional acetate composed of 27% recycled acetate and 43% bio-based acetate. New shapes are embellished with the TH Monogram, either as a signature detail on slim stainless-steel temples or as a logo on acetate styles. Sophisticated models for women include modern designs inspired by the brand’s American heritage, ranging from lightweight to oversize silhouettes in a subtle color palette including metallic tones and translucent options.
THE MODERN PREPPY COLLECTION
THE SUNGLASSES
- TH 2067/S: Men’s square sunglasses with frames made from Renewed Acetate (43% bio-based acetate and 27% recycled acetate). Distinctive metal polo pique textured core wire and small rounded rivets lend a unique touch, while red, white and blue ribbon is detailed on the left end-tip. Available in black with blue lenses; Havana with gray lenses; black with clear lenses; transparent gray with green lenses; transparent blue with blue lenses; and black with gray lenses.
- TH 2094/S: Women’s hexagonal frames sunglasses in stainless steel metal, with the TH Monogram logo on slim metal plates, and red, white and blue ribbon on the left end-tip. Available in rose gold with gray lenses; palladium with pink lenses; light gold with gray lenses; and copper gold with brown shaded lenses.
- TH 2118/S: Women’s oversize square sunglasses detailed with the TH Monogram on the temples, and red, white and blue on the left end-tip. Available in beige with brown lenses; Havana with brown lenses; ivory with gray lenses; black with clear lenses; black and horn with blue lenses; and black with gray lenses.
- TH 2100/S: Women’s oversize butterfly sunglasses detailed with the TH Monogram on the temples, and red, white and blue on the left end-tip. Available in Havana with brown shaded lenses; blue Havana with gray lenses; black with gray lenses; pink with brown lenses; and translucent gray with azure lenses.
THE OPTICAL FRAMES
- TH 2072: Men’s square optical frames made from Renewed Acetate (43% bio-based acetate and 27% recycled acetate). Distinctive metal polo pique textured core wire and small rounded rivets lend a unique touch, while red, white and blue ribbon is detailed on the left end-tip. Frames available in Havana, black and gray; and blue and green exclusively in Italy.
- TH 2096: Women’s rounded optical frames in stainless steel with injected nylon rims in solid or pastel colors. The TH Monogram logo is detailed on the slim metal temples, with red, white and blue ribbon on the left end-tip. Temple tips available in gold and black; palladium and green; gold and yellow; and gold and gray.
- TH 2097: Women’s hexagonal optical frames in stainless steel the TH Monogram logo detailed on the slim metal temples, and red, white and blue ribbon on the left end-tip. Temple tips available in gold and beige; gold and pink; matte black and gold; and palladium and green.
- TH 2103: Women’s oversize square optical frames with the TH Monogram logo detailed on the temple, and red, white and blue ribbon on the left end-tip. Frames available in gray and pink; black; Havana; translucent pink; and translucent blue.
THE SPORTY ACTIVE COLLECTION
THE SUNGLASSES
- TH 2088/S: Men’s square sporty-inspired sunglasses made with bio-based polyamide injected resin, customized with inserts in bi-color combinations on the temples, and featuring the TOMMY HILFIGER engraved logo. Available in matte black with gray lenses; matte black with red mirror lenses; matte blue with blue mirror lenses, matte gray with gray lenses; and matte blue with blue lenses.
- TH 2087/S: Men’s rectangular sporty-inspired sunglasses in stainless steel metal, customized with inserts in bi-color combinations on the temples, and featuring the TOMMY HILFIGER engraved logo. Available in matte black with gray lenses; dark ruthenium and black with gray lenses; matte blue with silver mirror lenses; and matte black with gray lenses.
- TH 2089/S: Men’s rectangular sporty-inspired sunglasses made with bio-based polyamide injected resin, customized with inserts in bi-color combinations on the temples, and featuring the TOMMY HILFIGER engraved logo. Available in matte black with gray lenses; matte blue with blue mirror lenses; matte black with gray lenses; matte blue with gray lenses; matte gray with red mirror lenses; and matte blue with blue lenses.
- TH 2085/C/S: Men’s sporty-inspired optical frames with a functional clip-on with polarized sun lenses for versatility and enhanced quality of vision. Available in matte blue with clip-on gray polarized lenses; matte black with clip-on blue polarized lenses; matte gray with clip-on gray polarized lenses; and matte black with clip-on gray polarized lenses.
THE OPTICAL FRAMES
- TH 2090: Men’s square sporty-inspired optical frames in stainless steel, paired with bio-based polyamide injected temples and customized with a distinctive insert in bi-color combinations on the temples, featuring an engraved TOMMY HILFIGER logo. Available in matte blue and red; black matte, dark ruthenium and black; and matte blue.
- TH 2093: Men’s sporty-inspired rectangular optical frames made with bio-based polyamide injected resin and customized with a distinctive insert in bi-color combinations on the temples, featuring an engraved TOMMY HILFIGER logo. Frames available in matte black; matte blue and red; matte blue; and matte gray.
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About TOMMY HILFIGER
TOMMY HILFIGER is one of the world’s most recognized premium lifestyle brands, uplifting and inspiring consumers since 1985. The brand creates iconic style, which comes alive at the intersection of the classic and the new, co-created with people who are shaping culture around the world. TOMMY HILFIGER celebrates the essence of classic American style with a modern twist. Tommy Hilfiger offers premium quality and value to consumers worldwide under the TOMMY HILFIGER and TOMMY JEANS lifestyles, with a breadth of collections including men’s, women’s and kids’ sportswear, denim, accessories, and footwear. Tommy Hilfiger has an unwavering commitment to sustainability and inclusivity.
Global retail sales of TOMMY HILFIGER products were approximately $9.3 billion in 2021 and the brand is powered by more than 16,000 associates worldwide — present in 100 countries and more than 2,000 retail stores, including its largest global flagship store at tommy.com. PVH acquired Tommy Hilfiger in 2010 and continues to oversee a focused approach to growing the brand’s worldwide relevance, presence, and long term growth.
About PVH Corp.
PVH is one of the world’s largest and most admired fashion companies, connecting with consumers in over 40 countries. Our global iconic brands include Calvin Klein and TOMMY HILFIGER. Our 140-year history is built on the strength of our brands, our team and our commitment to drive fashion forward for good. That’s the Power of Us. That’s the Power of PVH.
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About Safilo Group
Established in 1934 in Italy’s Veneto region, Safilo Group is one of the eyewear industry’s key players in the design, manufacturing and distribution of prescription frames, sunglasses, outdoor eyewear, goggles and helmets. The Group designs and manufactures its collections by blending stylistic, technical and industrial innovation with quality and skillful craftsmanship. With an extensive global presence, Safilo’s business model enables it to monitor its entire production and distribution chain. From research and development in five prestigious design studios, located in Padua, Milan, New York, Hong Kong and Portland, to its company-owned production facilities and network of qualified manufacturing partners, Safilo Group ensures that every product offers the perfect fit and meets the highest quality standards. Reaching approximately 100,000 selected points of sale worldwide with an extensive wholly owned network of subsidiaries in 40 countries and more than 50 partners in 70 countries, Safilo’s well-established traditional wholesale distribution model, which encompasses eyecare retailers, chains, department stores, specialized retailers, boutiques, duty free shops and sporting goods stores, is complemented by Direct-to-Consumer and Internet pure player sales platforms, in line with the Group’s development strategies.
Safilo Group’s portfolio encompasses home brands: Carrera, Polaroid, Smith, Blenders, Privé Revaux and Seventh Street. Licensed brands include Banana Republic, BOSS, Carolina Herrera, Chiara Ferragni, Dsquared2, Etro (starting from 2024), Eyewear by David Beckham, Fossil, havaianas, HUGO, Isabel Marant, Jimmy Choo, Juicy Couture, Kate Spade New York, Levi’s, Liz Claiborne, Love Moschino, Marc Jacobs, Missoni, M Missoni, Moschino, Pierre Cardin, PORTS, rag&bone, Tommy Hilfiger, Tommy Jeans and Under Armour.