By Lisa Bucher
A recent visit to Pinterest highlights the image of mature women wearing zany bedazzled cat-eye glasses or displays rectangular plastic cookie cutter design frames in a gaudy array of colours and patterns the posted images, accompanied with the like words of ‘designed for the fashion conscious baby boomers’.
Subtle yet worldly, fashion conscious boomers are well acquainted with the idea of accessorizing and are willing to pay top dollar for style and quality. Regularly purchasing new styles to compliment not only their latest wardrobe but also their individual and expressive style.
“My Dad is a baby boomer who likes to use his glasses to express himself. He will switch them out depending on his mood, or the occasion,” said Rachel Matthews- Burton, fashion stylist represented by Judy Inc., whose father boasts a panoply of frames from across the colour spectrum. The fashion equivalent of frosting on a cupcake albeit a bit more significant and a lot less tasty, it is, a very real part of identity.
The consumer is ready to express themselves with their eyewear and show their individuality says Michael Feigen, vice-president at Shilling Optical.
” Our customers are telling us that they want eyewear lines that are unique and not found in chain stores.”
In spirit, the unified vision of influential eyewear designers autumn collections are nostalgic with clean, modern silhouettes.
They offer a contrasting-style combining high-tech SPX+ plastic, high-tech ETALEX material, rectangular wayfarer shape, laser etched pattern, wood frames, laser-etched “CD” temple logo accents, cat- eyes, colour–coordinating epoxy fill, high-tech titanium to name but a handful of inventive design – a mix suggesting the outcome as ‘the anti-vintage’ hipster.
Although, we may want to neatly package age groups into categories and recommend to them their cookie cutter design, “The shape of your glasses depends on
the shape of your face,” says Matthews-Burton a regular style expert on ‘ET Canada’ and ‘Steven and Chris’.
“As a general rule try shapes that counter the shape of your face – for example, a round face, try a square frame, a square face, try a softer edge frame,” she said. “Watch for scale, too big on small features can look clownish – un- less you’re going for an Elton John look.”
With nods to the past on the fashion front boomer women can try the still popular cat-eye shapes but with soft edges and an uplift- ing shape to compliment the face. As for boomer men, an upswept rectangular wayfarer shape but with rounded corners can be a sharp boost to his appearance. A hair colour or style can also greatly effects frames choice, Matthews-Burton says, “A fair haired blonde with a heavy black frame will make the glasses the main at- traction – again, if that’s your intention, go for it!” Just as hairstylist recommends lighter hair colours with age, frames can also provide the same effects.
“You will see cobalt blue, rich reds, and elegant purples, plus soft mauves. Men are even starting to express themselves with blue in the ever popular rectangular shape.” Beverly Suliteanu, vice- president of product development for WestGroupe says warm colours will be key for fall.
Honouring the opulent autumn colour palettes, boomer women can confidently parade berry tones of purple, soft mauves, and certain shades of blues and reds, making sure to take full advantage of lighter, shinier hues to illuminate the face. Men may comfortably invite blues and certain shades of reds and purples as well as burgundy into their fall repertoire.
Both sexes will benefit from warmer tones refraining from matte colours. It’s all about balance, adopting a sort of blender style – create a personalized recipe for great style with ingredients of individual and expressive style, taking into consideration face shape, skin tone, hair colour, and take cues from style -setters and influential designers – mix those items in a way that makes the wearer feel comfortable and confident and you have just made ‘the’ perfect match!
By Lisa Bucher