The national Think About Your Eyes campaign has wrapped up its record breaking 2015 efforts, reaching 132 million adults, generating 1.3 billion consumer impressions, and producing more eye exams than ever before.
In 2015 alone, the campaign generated more than 1 million eye exams, bringing in $55.5 million in eye exam revenue as well as an additional $444 million industry revenue from sales of glasses and contacts generated by campaign-promoted eye exams. Since its inception, more than 2 million people have visited the campaign website where they can find local Think About Your Eyes eyecare providers, and an additional 1 million website visitors are expected in 2016. This important campaign is truly changing consumer attitudes about eye exams, and driving growth for the eyecare industry.
Outreach efforts have been ramped up for 2016, including 6 more weeks of advertising for the campaign than in 2015, with more than 1.25 billion consumer impressions expected across national cable TV, radio, online radio and digital banner ads.
2016 ads include 6,780 television spots across 21 targeted cable networks such as USA, TBS, ESPNU and Comedy Central, primarily during primetime. In addition, more than 670,000 radio spots will air across more than 10,000 stations on nine different national radio networks – mostly during peak AM and PM drive times, with 46 million online radio ads on Pandora and Spotify. Digital ads will be seen across desktops, mobile platforms and tablets, generating more than 110 million impressions over more than two thousand sites.
2016 TV and radio advertisements kicked off on January 25, and include a new television ad focused on Presbyopia.
For general campaign inquiries, or for industry members interested in becoming official Think About Your Eyes partners, please contact Dave Plogmann, managing director of Think About Your Eyes.