The View From VEW

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After 25 years, International Vision Expo West proved that it’s still got it, posting a five per cent increase in overall show attendance from last year. The four-day event, which wrapped on Saturday, October 5 at the Sands Expo & Convention Center in Las Vegas, drew approximately 13,000 attendees from 89 countries, and featured some 5,000 brands, lines and products from over 425 exhibitors.
“International Vision Expo is unlike any other medical meeting,” said Courtney Muller, group vice president for Reed Exhibitions.
“Each year, we are challenged with sourcing and delivering the most innovative eyewear and eyecare products, technologies
and comprehensive solutions for our attendees, their businesses and—ultimately—their patients. This is not a sleepy industry. The buzz from attendees around the variety of products and technologies at this year’s show was a testament to that; and there’s a lot more in store for 2014.”
New this year, International Vision Expo West expanded beyond its six fashion- and medical-related Pavilions to include an experiential area in partnership with Vision Monday called the Eye2Zone. The destination featured some of the most innovative products on the market from 12 different exhibitors and included Daily Tech Talks around the next generation of vision technology.
To aid show floor navigation to this specialty area and others, show organizers added an interactive map feature, SmartRoute, to its award winning Vision Expo Mobile app (www.VisionExpoMobile.com).
In line with this initiative, International Vision Expo & Conference announced a multi-year partnership agreement with the
British Contact Lens Association (BCLA) on Wednesday, October 2, to develop a Global Contact Lens Forum in 2014. The first program will make its debut at International Vision Expo East in New York, March 26 and 27, providing a platform for
delivering the latest scientific content and business strategies related to contact lenses. The BCLA will host the second forum in Birmingham, England in June.
For more information about International Vision Expo West, including event highlights, images and video recaps from the show,
please visit www.visionexpowest.com.
To receive regular updates, connect with International Vision Expo on Facebook (www.facebook.com/visionexpo) or follow Vision Expo on Twitter (@VisionExpo). International Vision Expo West will return to the Sands Expo & Convention Center September 17-20, 2014 (Exhibits: September 18-20; Continuing Education: September 17-20). •

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