The UK’s biggest and newest optical event launches on February 16, 2014 at ExCeL Exhibition Centre, London

100% Optical, London is gaining strong interest from across Europe with over 5,000 registrations since we officially opened the event a few months ago!

Key brands including Zeiss, Marchon, Inspecs, Cutler and Gross, Heidelberg, Lindberg, ic!berlin, Safilens, Optos, gotti, Saville Row, Victoria Beckham, Vanni, Wagner + Kuhner, Superdry, William Morris London, Moorfields Pharmaceuticals and many more have signed up to exhibit. Another 2-300 brands are expected to sign in the coming months creating London’s biggest, and first international optical event.

100% Optical is exclusively backed by the UK’s biggest membership organization, The Association of Optometrists (AOP/20,000 members) who will help create one of the most exciting and in-depth CET seminar programmes ever seen at a European event. In addition leading media is partnering with 100% Optical including Optometry Today, 20/20, Vedere and many more about to be announced.

The event features a new look Fashion concept as well as Equipment and Machinery and Contact lens & Ophthalmic Lens Theatres. In addition 100% Optical features Ask an Expert and other key events backed by Henrietta Alderman (AOP Chairman), Garry Kousoulou (Good Looking Optics), Marie Wilkinson (Cutler and Gross), Roger Pope (The Queen’s optician), Robert Morris and many more. In addition, 100% Optical will explore the revolution in 3D printing creating the world’s first 3D Eyewear Factory. Brien Holden heads up one of the most ambitious seminar programmes ever seen at a European event.

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