Technology

Framing Your Frames: DIY product photography with your smartphone

At EyeInnovate 2019 (the marketing & growth conference), we ran a session on Instagram and part of that was a workshop surrounding product photography. It...

Through the looking glass – a glimpse at lenses in 2018

By Troy Patterson Technological advancements in lens manufacturing continue to offer new options for patients and eyecare professionals, with the industry upping the ante with...

Tinted by the light – photochromic eyewear protection

By Jody Johnson-Petit It’s a bright, sunny day, but you don’t have your sunglasses on hand. Not to worry. Thanks to technology, your prescription lenses can...

Comfortable Contacts 2018

By Troy Patterson About 3.5 million Canadians use contact lenses to correct their vision, according to the latest VisionWatch Canada report from the Vision Council...

Defending against blue light in 2018

By Troy Patterson An increasing number of Canadians are expected to buy technologies that protect their eyes from blue light both as education spreads about...