Swiss Eyewear Group (International) AG (SEG) launches its bold new 2015 INVU Collection during Silmo 2014. In the first year of operations the innovative new global brand, INVU has achieved distribution in more than 50 countries worldwide and has received tremendous positive feedback based on retail sell-out. The 2015 Collection being showcased during Silmo has many new facets especially in the trend segment with a mix of materials and colors ranging from pop art flashy to more calm blacks and browns. Quality enhancements throughout the collection include new materials such as TR 90, acetate and carbon fiber as well as temple embellishments and innovation frame treatments.

INVU ultra polarized continues to be one of the only, if not THE ONLY fully polarized global brand in the impulse segment targeted at young and young-at-heart customers. Positioned for retail at Euro 45 – 75 INVU is a traffic generator for optical retailers around the globe. The ultra polarized lens technology from Swiss Eyewear Group gives consumers crystal-clear, glare-free vision with improved color contrasts as well as a best in class UV-400 absorber.

To effectively support optical retailers, the sought-after 2015 INVU Collection is backed by a state-of-the-art marketing program that includes an INVU ultra polarized campaign and new color lens tester technology as part of the sleek, modern merchandisers and head-turning window displays. For the consumer, SEG has put a color lens technology tester into the attractive sunglass case to encourage word of mouth advertising with family and friends.