June 27 is National Sunglasses Day, an awareness event by The Vision Council
By Denis Langlois
Promoters of National Sunglasses Day want people to don their favourite shades and snap a selfie to help raise awareness about the importance of protecting the eyes from the sun’s potentially harmful rays.
Tagging the photos on June 27 with the hashtag #NationalSunglasses Day is a great way to draw more peepers to these posts.
Participating in the annual campaign has many benefits. Not only is it a way to celebrate sunwear and the protection power of UV-blocking lenses, but it can also help to promote your eyecare practice.
Last year, there were more than 1.2 billion online and broadcast impressions for National Sunglasses Day, according to The Vision Council, which presents the sunglass celebration campaign.
And that’s a lot of eyes!
The website, nationalsunglassesday.com, has many tips on promoting National Sunglasses Day, along with facts about the risks of ultraviolet light to the eyes and sample social media posts.
It’s like a library of resources for eyecare professionals that use their social media platforms and websites to spread the word about optical-related issues.
In honour of National Sunglasses Day, we’ve assembled this collection of shades that we can’t stop staring at this season.