Adlens®, the global leader in adjustable focus eyewear, has announced a series of strategic appointments and promotions to ensure capacity is aligned with business growth in 2016.
The structural changes have been made to reflect the company’s growing needs following the launch of AdlensFocuss™, the first prescription eyewear to feature groundbreaking Variable Power Optics (VPO™) technology. All appointments are effective immediately.
David Eichelberger has been appointed Senior Vice President of VPO, leading and assuming full responsibility for the global strategy of AdlensFocuss. As well as building on current operations in the US, David will work with the aim to launch AdlensFocuss in other global locations.
David takes up the role following the departure of Megan Molony to work in a new senior role within the US optical market.
Sue Creek has been appointed Vice President of Sales and Training, and will take on responsibility for all VPO sales revenue, leading the management and training of a team of account managers.
David Hunt has been appointed Director of VPO Customer Success & Operations, and will lead on the provision of exemplary customer service and communication to all AdlensFocuss patients.
Mara Nieuwsma has been appointed Vice President of Global Business Development, with overall responsibility for developing and delivering new digital and e-commerce strategies in key markets across the world.
James Methven has been appointed Vice President of Marketing, assuming overarching responsibility for all global marketing activity. James joins Adlens with 20 years’ experience in developing brand growth across multiple geographies, connecting marketing activity with overall business objectives.
Michael C Ferrara, CEO & Executive Chairman of Adlens, said: “2016 is going to be an extremely busy year for Adlens and it is important for us to start the year with the right organisational structure, driven by exceptional and experienced talent, in place.
“We have invested in these appointments based on the necessity for us to meet the growing demand for our groundbreaking technology. I’d like to welcome James to Adlens and congratulate David, Sue, Mara and David on their continued development within the organisation. All of them will play a critical role in achieving our business objectives in 2016.”