Dragon Eyewear, a globally recognized performance eyewear brand by Marchon, will be launching Sept. 1 a new eco-friendly, plant-based resin eyewear offering.

Beginning this fall, all new and key carryover injected sunglasses and ophthalmic frames will be produced using the bio-based material, further asserting the brand’s commitment to social responsibility and bringing more sustainable practices to the brand’s eyewear business.

“As Dragon continues to develop products that enhance an active and outdoor-oriented lifestyle, we felt it was the perfect time to introduce an environmentally-conscious material into our business practices,” said Lauren Makofske, Global Brand Director of Dragon Alliance. “By incorporating plant-based resin into our injected collections, we are taking the first step towards making a positive impact on the environment.”

Plant-based resin is a bio-based plastic made from castor bean oil, a highly resilient and renewable alternative to standard petroleum-based plastics. The use of plant-based resin helps reduce Dragon’s carbon footprint, while providing the same lightweight, durable quality that Dragon eyewear is known for. Castor beans are inherently drought-resistant, requiring very little irrigation or fertilization. It can grow in arid regions of the world where little else can be sustainably farmed.

The castor beans used by Dragon are sourced from Pragati Project certified farmers, a sustainable castor initiative and educational program aimed at increased income and improved quality of life for farmers who adopt sustainable agricultural practices. Pragati teaches farmers how to produce higher yields while improving working conditions and preserving the environment through methods of water and soil conservation and improved waste management practices.

For more information on Dragon’s premium goggles and eyewear, visit dragonalliance.com.