(SINGAPORE – 16 February 2015) – Bolon®, the leading Chinese eyewear brand, has chosen Sophie Marceau, the famous French actress, to become its brand ambassador in China and other countries in Asia.
Sophie Marceau will appear in a communication campaign starting March 5, including TV advertising, Internet, print and in-store. A video and pictures were shot in Paris, featuring the brand tagline “My Paris, My Bolon”.
This signifies the willingness of Essilor to strengthen the attraction power of its flagship brands as well as to accelerate its growth in a strategic market like China.
Johnny Huang, CEO of Bolon®, declared: “Sophie Marceau epitomizes Parisian elegance for billion of consumers. She symbolizes perfectly what Bolon® stands for, both in China and in the rest of Asia: a sophisticated, romantic and artistic image”.
Sophie Marceau stated “China has a very special place in my heart and I am delighted to work with a young and promising quality sunwear brand like Bolon® and a company like Essilor which help people looking good while protecting their eyes from the sun”.