Some of the best ways to grow on social media are not through social media

THE WHY: Focusing on your social media strategy and growing your accounts can help you build brand recognition, establish trust, demonstrate your expertise, allow you to engage with and nurture your audience, attract staff, and of course, new patients.

THE HOW: Encourage patients and potential patients to follow your social channels through your email marketing, in-practice signage, through your employees, on your website, thank you pages, in your blogs, and so on. The key is to tell them why they should follow you and what they’ll get out of it (e.g. the chance to win contests, receive eye health advice, special promotions, learn the latest in eye care fashion, community events, etc.)

– Michelle Alexander, Director of Marketing & Communications, Marketing4ECPs