Marcolin Group, leading company in the eyewear industry, and SKECHERS USA, Inc., an award-winning global leader in the lifestyle and performance footwear industry, announced today the renewal of their licensing agreement for the design, production and worldwide distribution of SKECHERS optical frames and sunglasses.
Initially launched through a licensing partnership with Viva International in 2010, this new multiyear agreement has been expanded to include the Marcolin Group.
“We are happy to announce this renewal,” began Giovanni Zoppas, CEO of Marcolin Group. “The solid partnership with a worldwide brand like SKECHERS strengthens our position in the American market and gives us further opportunities for other markets that we are now targeting.”
“The eyewear business has always been key to establishing SKECHERS as a head to toe brand,” added Michael Greenberg, president of SKECHERS. “We’re excited to be extending one of our first and most successful licensing partnerships, and we look forward to growing in this market with the expanded reach of the Marcolin Group.”
The collection—with offerings for men, women, boys and girls—takes its inspiration from the fashion-forward styling and attitude found in the brand’s footwear designs. Featuring innovative designs and a variety of sporty elements, including soft-touch temple trims, sculpted detailing and two-tone colorations, the SKECHERS eyewear collection is perfect for today’s trend-savvy consumer. Multi-striped acetates and matte finished metals also accentuate the collection’s overall design aesthetic.
SKECHERS Eyewear is available at authorized ecommerce retailers including framesdirect.com and glasses.com as well as opticians’ offices. The sunglasses are also sold at independent retailers and department stores as well as in select SKECHERS retail stores throughout the United States and around the world.
Marcolin is among the leading companies for eyewear and stands out in the luxury sector for high quality of products, focus on details and a prestigious distribution network. In 2013, the company sold about 5.5 million eyeglasses with more than 700 models. The portfolio of brands under license includes: Tom Ford, Balenciaga, Ermenegildo Zegna, Agnona, Montblanc, Roberto Cavalli, Tod’s, Swarovski, DSquared2, Diesel, 55DSL, Just Cavalli, Cover Girl, Kenneth Cole New York, Kenneth Cole Reaction and Timberland. The Group’s own brands include Marcolin, National and Web. In December 2013, Marcolin finalized the acquisition of Viva Optique significantly strengthening its brand portfolio and the distribution structure, particularly in the U.S.
About Viva International Group
Viva International Group is the second-ranked U.S. company in the field of eyewear. Its portfolio consists of a full spectrum of brands including GUESS, GANT, Harley-Davidson®, Marciano, Catherine Deneuve, SKECHERS, BONGO®, CANDIE’S® and RAMPAGE®, as well as value names Viva, Magic Clip®, and Savvy.
About SKECHERS USA, Inc.
SKECHERS USA, Inc. (NYSE:SKX), based in Manhattan Beach, California, designs, develops and markets a diverse range of lifestyle footwear for men, women and children, as well as performance footwear for men and women. SKECHERS footwear is available in the United States via department and specialty stores, Company-owned SKECHERS retail stores and its e-commerce website, and in over 100 countries and territories through the Company’s international network of subsidiaries in Canada, Brazil, Chile, Japan, and across Europe, as well as through joint ventures in Asia and distributors around the world. For more information, please visit skechers.com, and follow us on Facebook (facebook.com/SKECHERS) and Twitter (twitter.com/SKECHERSUSA).