Silmo: The Latest In Industry Information and Technology

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The very best the eye wear industry
has to offer will be on display at Silmo 2012 this October.
The event features both both an image and business-based exhibits focused on addressing the expectations and concerns of both exhibitors and visitors.
SILMO 2012, MONDIAL DE L’OPTIQUE with its win-win strategy, gives all professionals who attend the opportunity to enjoy the positive synergy of a leading trade show aimed at an entire industry, a leading trade show that spotlights innovation and discovery.
The event features a full and varied trade show including all players in the eye-care and spectacle trade (frames, sunglasses, lenses, contact lenses, instruments and equipment, low vision, machines and components).
It offers a high-performance and comprehensive trade show with almost 900 exhibitors, 1,400 brands and 35,000 international visitors.
The organizers of Silmo 2012 are pooling all their resources to strengthen exhibitors’ brand image, help them position themselves in their competitive environment, present their know-how and innovations, work on prospecting new customers and benefit from the impact of a leading, media- conscious trade show. Visitors are qualified buyers, distribution networks, independent opticians and decision- makers from around the world, and they come to take advantage of this unique event, assess the state of the markets, place orders, and find out about and connect with the world of eye-care and spectacles.
Specific and accessible tools are available for their use throughout the event.
For the third time, the Silmo Academy will help them to enrich their knowledge, explore and discuss current issues. For this new edition, the theme of “refraction” will be on the table for two days as part of the trade show.
In order to maintain links with all the professionals from the world of eye care across every continent, The Link by Silmo community will act as the information-sharing network. This is an international exchange forum available 24 hours a day throughout the year.
This platform enable them take advantage of this unique event, assess the state of the markets, place orders, and find out about and connect with the world of eye-care and spectacles.
For the third time, the Silmo Academy will help them to enrich their knowledge, explore and discuss current issues. For this new edition,the theme of “refraction” will be on the table for two days as part of the trade show.
With its clear and selective approach, Silmo 2012 provides a relevant offer, enhanced by original events that add value to innovations, reveal trends and spotlight new collections, new products and brand launches. At each edition, the Silmo d’or ceremony, which takes place in an amazing location in Paris, awards the innovations that have been chosen and acclaimed by professionals. Innovations in frames, lenses and equipment reward the R&D effort made by businesses in the sector. Silmo sets the future outlook in terms of design, new consumer expectations and major trends. The digital magazine MO by Silmo was launched at last year’s event. This interactive and original support tool provides follow-up before, during and after the trade show on major trends, and filters the very best exhibitor offer from a design perspective. This dynamic decoding provides a cross-functional, inspired approach to design.
SILMO 2012 runs October 5 to 7 at Paris Nord Villepinte. For more information visit www.silmoparis.com.

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