San Diego, CA – February 25, 2015 – Shamir Insight’s longtime executive and CEO, Raanan Naftalovich, has

been appointed Shamir Optical Industry’s President of Shamir North America. While maintaining his duties as

CEO of Shamir Insight, located in San Diego, Ca, Naftalovich will now also oversee all of the Shamir sites and

activities in North America. This change is effective as of January 1, 2015.

Naftalovich has worked with Shamir since 1990 and for the past 10 years Naftalovich has held the position of Chief

Executive Officer of Shamir Insight, Inc., leading the company to double digit annual growth and positioning it as

a lead subsidiary of the Shamir Group, which consists of over 20 distribution centers worldwide all under the

direction of Shamir Optical Industry located in Israel. Naftalovich has played a key role in the development and

expansion of Shamir’s business throughout the US. With his focus on growing business, Shamir Insight now has

over 400 partners and labs across the US, with 111 of those designated as Freeform® lab partners. Naftalovich has

been instrumental in launching Shamir’s Freeform® offering in the US and played a primary role in successfully

introducing innovative designs to the market.

“Raanan has been an integral part of Shamir and his experience and skills will continue to benefit the North

American region and contribute to the company’s overall success,” said Amos Netzer, CEO Shamir Optical


Naftalovich also served as Chairman of the Vision Council for two years, 2013 and 2014. He is now holding the

Immediate Past Chairman position.