Today marks the start of a new collaboration between Safilo, a worldwide leader in the design, manufacturing, and distribution of sunglasses, optical frames and sports eyewear, and Save the Children, the international organization that, for more than 100 years, has been fighting to save children at risk and to guarantee them a better future.
This new collaboration originates from Safilo’s commitment to the Save the Children Italia campaign “Rewrite the future”, an integrated project aimed at counteracting educational poverty and early school leaving in Italy. The campaign intends to ensure that support is provided to families and under age children in need in city suburbs, disadvantaged regions, and deprived neighborhoods.
More specifically, Safilo will support Save the Children’s “Punti Luce” network, composed of high-intensity educational centers, where children and teenagers aged between 6 and 16 can, on a daily basis, play and take part in a wide range cultural, recreational, and sporting activities. The children have the opportunity to grow, both on a personal and social level, by interacting with children of the same age which is fundamental for
stimulating creativity, reinforcing learning skills, and discovering and developing talents.
In 2020 alone, when the effects of the COVID-19 pandemic exacerbated situations of inequality and highlighted the challenging situations faced by many vulnerable children and teenagers and their families, the 26 “Punti Luce” centers, present in 20 cities throughout Italy, saw 11,000 children and teenagers take part in the activities offered – both in remotely and in person. The centers were able to help the children cope with isolation while continuing their social and educational development.
“We are very proud to stand next to Save the Children and to be able to support the “Punti Luce” program, contributing to the development and social and cultural welfare of the community” – stated Lukasz Karpinski, Country Manager Italy of Safilo Group – “This collaboration confirms Safilo’s continued commitment to promoting sustainable actions in favor of People, Product, and Planet. We are proud to support programs that offer concrete help to numerous families for the development of children and teens”.
“We are happy that Safilo decided to be on the side of Save the Children to brighten the future of Italian’s children. Together we can fight with even more strength one of the most severe effects of the pandemic, the amplification of the educational disparities that risks penalizing the future of the most vulnerable children and teenagers. Indeed, they are the ones paying the highest price, and we need to act immediately and join forces to place the best resources at their service” declared Daniela Fattarella, Director of Save the Children Italia.