Safilo, a worldwide leader in the design, manufacturing, and distribution of  eyewear, announces the introduction of Eastman Acetate Renew and Eastman Tritan Renew in its sunglass  and optical products. Both products are part of a broad portfolio of sustainable resins now offered at scale by  Eastman, a global specialty materials provider and pioneer in molecular recycling. They enable Safilo to  increase the sustainability of its products across its wide brand portfolio.  

Safilo will debut Eastman Tritan Renew with proprietary brand Polaroid in January 2022. The two  innovative materials will be progressively rolled out across Safilo’s broad brand portfolio, both for sun and  for optical frames, further asserting the Company’s business commitment to sustainability and its efforts to  bring more recycled materials to the eyewear industry.  

“It is so important nowadays to act responsibly and to consider the social and environmental impacts of our  business,” – declared Angelo Trocchia, CEO of Safilo Group. “We are committed to leading the way in our  approach to our products and packaging without using new resources and without compromising the quality  of our frames, thereby continuing to offer the same level of impeccable quality. Our intention is to expand  the use of sustainable materials as much as possible in order to progress in our sustainability journey.”  

“By using both Eastman Tritan Renew and Eastman Acetate Renew, Safilo can provide their consumers  and their licensors with a variety of differentiated options that meet their high standards for both design and  sustainability” – said Glenn Goldman, Commercial Director, Eastman Specialty Plastics. “We are proud to  work with Safilo as they make these bold steps and deliver on their commitment to a more sustainable  future.”  

Eastman Tritan Renew is a high performance copolyester made of 50% certified recycled content*.  Crystal clear, durable and BPA-free, it offers sustainability without compromise, ensuring performance and  safety. Safilo will be the first eyewear player to introduce this renewable material in its product offer.  

Eastman Acetate Renew is composed of 60% bio-based and 40% certified recycled content*. The resulting  material is identical in performance to traditional acetate, meaning it can give the same premium “look and  feel” to eyewear that wearers expect from traditional acetate.  

Produced via Eastman’s innovative Advanced Circular Recycling technologies – carbon renewal technology  (CRT) and polyester renewal technology (PRT) – these new products are made from waste plastic and, as  such, reduce consumption of fossil resources, and have significantly lower greenhouse gas footprints than  traditional eyewear materials.  

In 2020, Safilo also introduced ECONYL® regenerated nylon in its eyewear collections, starting with the  TOMMY JEANS line, thanks to a pioneering partnership with Aquafil, a well-known global player a that  produces polymers and synthetic fibers. Also in 2020, Safilo developed the first eyewear style made with  ocean waste plastic for The Ocean Cleanup, the recognized Dutch non-profit environmental organization,  with injected plastic deriving from the Great Pacific Garbage Patch (GPGP).