Safilo, one of the leading players in the design, manufacturing, and distribution of  optical frames, sunglasses, sports eyewear, goggles and helmets, will take part in the first digital edition of  MIDO, the largest international trade fair in the eyewear industry, on June 5-7th, 2021.  

Thanks to its dedicated digital platform, the trade fair’s new format will guarantee an innovative experience,  reaching a vast and diverse audience.  

MIDO’s 2021 edition is in line with Safilo’s digital transformation strategy. During the event, Safilo will  virtually present its latest news on digital transformation and sustainability – including innovative projects  such as the special edition sunglasses in recycled plastics made in partnership with The Ocean Cleanup – on  top of the latest updates of interest for its customers.  

The digital event will be an immersive experience for visitors thanks to videos of Safilo’s showrooms and a  special focus on its manufacturing processes and its 140 years of manufacturing tradition.  

Safilo’s contents will be available 24/7 for the entire duration of the trade show.