Safilo, Max Mara announce early renewal of licensing agreement

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Safilo Group.

Safilo Group and Max Mara brand have announced the early renewal of their licensing agreement for the design, manufacturing and worldwide distribution of the collections of optical frames and sunglasses. The new agreement will now run until Dec. 31, 2023.

Safilo and Max Mara enjoy a partnership which spans nearly 20 years, dating back to 1997. They share a proud Italian heritage, a deep commitment to craftsmanship, authentic products and impeccable design, all elements that they both place at the heart of their respective long-term business growth strategies, according to a news release.

Max Mara Eyewear was recently selected by Vogue.com as one of the ‘7 Best Accessories From the Milan Fall Winter 2016 Fashion Week’.

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