Safilo Group and Authentic Brands Group have signed a five-year extension to their license agreement for the design, manufacturing and distribution of the Juicy Couture eyewear collections of sunglasses and optical frames.

Safilo, the fully integrated Italian eyewear creator and worldwide distributor of quality and trust, and Authentic Brands Group, owner of a global portfolio of iconic fashion, sports and lifestyle, celebrity, media, and entertainment brands, will now see their agreement will run until Dec. 31, 2022.

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“The renewal of our license agreement, originally forged in 2005, is a result of positive
performance year over year and our strong partnership with ABG,” said Luisa Delgado, CEO of Safilo Group. “The Juicy Couture brand fits very well with our portfolio strategy, offering popular brands to our target market. We are excited to partner with the brand to grow our diversified distribution channels.”

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“We are thrilled to continue a successful partnership with Safilo,” said Jarrod Weber, EVP of Fashion at ABG. “Together, we have forged a long-standing relationship that has led to the expansion of the Juicy Couture brand, its categories and distribution channels around the world.”
Juicy Couture is distributed in qualified independent opticians, corporate optical chains, and department stores, across the globe and on