Safilo, a worldwide leader in the design, manufacturing and distribution  of eyewear, and Chiara Ferragni, entrepreneur and global fashion icon, announce today their new multi-year  global licensing agreement for the design, manufacture and distribution of the first Chiara Ferragni branded  eyewear collection.  

The full eyewear range – both optical and sun – will be unveiled for the SS22 season, hitting the market in  January 2022.  

We are excited to welcome to our portfolio one of the most famous and powerful digital entrepreneurs in the  world,” declared Angelo Trocchia, CEO of Safilo Group. “Together, we want to create a new leading and  digitally boosted fashion eyewear brand that directly speaks to new generations, working in synergy with the  extraordinary power of Chiara’s global fan base to further strengthen the presence of Safilo in the digital  universe. It represents a perfect fit in our brand portfolio and a significant opportunity for us to grow in the  contemporary segment.”  

Safilo represents not only excellence in eyewear but also, similarly to my brand, a great example of Italian  spirit with a global reach,” stated Chiara Ferragni, CEO and Creative Director of Chiara Ferragni brand. “They  strongly believed in my brand and in developing this new category. I chose Safilo because of the connection I  felt with their values, their innovation and commitment to excellence. We worked together to create the  collection and I can’t wait to unveil it next year.”  

Over the past months, Safilo has been accelerating on its digital transformation projects, working to be at the  forefront of seizing the opportunities of the digital business and making significant progress in terms of product  offer, service level, customer engagement and digital connection. The new agreement with Chiara Ferragni,  marking her namesake brand’s entry into eyewear licensing, goes in this same direction of digital  transformation and active engagement strategy, addressing new generations through new languages and  channels to reflect what is happening in the marketplace.  

Chiara Ferragni’s ability to dictate fashion trends and her innovative business model have become a case  history in the new digital economy. Together with Safilo’s proven track record in brand building there are  many opportunities to take advantage of in the long term, through a strategy of international growth and  consolidation for the eyewear category.