RYE&LYE SILMO COLLECTION

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TECHNOLOGY AND CRAFTSMANSHIP AT THE SERVICE OF EYEWEAR

The new Rye&Lye collection is potentially even richer and more precious than ever. Seven styles that show as always attention to the smallest details as well as technical and style features found in veritable eyewear masterpieces.

Dedicating special care to the finest details, the Rye&Lye styles combine materials research with refined detailing: the utmost attention goes into studying and choosing every single element.

Wood and pure titanium dominate the scene, teamed with a glitter acetate that is absolutely unique and a frame made with Swarowski elements.

Rye&Lye is back with a skilfully crafted collection that makes use of fine materials that are processed using leading-edge technologies.

A minimal look featuring unique details for Donatello and Modigliani, two men’s frames in 100% pure titanium. Not only is this material non-toxic and non-allergenic, it is also incredibly lightweight and flexible while proving to be extremely strong and solid. Specially-designed laser cutting makes for extremely flexible sidepieces, while the use of a very wide profile inside the front can accommodate lenses for the very short-sighted. Two styles with an unmistakable personality.

Giorgione, Tiepolo and Tintoretto interpret wood – a precious, warm material that is alive – and that gives the eyes an extra touch of personality. Each style is a combination of metal and solid wood – used for the front or browpiece – which comes in three very clean, linear shapes as usual. While seemingly simple, this eyewear conceals a technological marvel developed by the creative team at Immagine98 that makes for easy lens mounting. This rim lock device releases and locks the lenses which – unlike all normal wood eyewear – are no longer pressure-mounted, thus eliminating any risk of breaking the lens or damaging the frames.

The glittered acetate used for Masaccio instead makes for an extremely refined aesthetic effect: the metal arm is decorated with leather stitching done by hand. Adjustable end-pieces and three color variations are the qualities found in this women’s frame.

A limited edition of 600 pieces for Canova which uses Swarowski elements on an all-new shape for the collection. Once again, a very important, sophisticated frame made precious with a special Swarowski mesh – which has been applied on the front and arms – adding a touch of light to the eyes. For luxury that is not over-the-top.

A set of special marketing tools have been developed for opticians to help them present the collection for sale. The display boards describe each frame in pictures. Hands are the main feature of each picture, representing the craftsmanship that goes into making the eyewear as well as the tactile feeling that comes from touching and ‘feeling’ every frame down to the finest detail. The new countertop and store window display unit is perfectly in sync with this expressivity: a wood hand to hold the frame on show. To touch it, feel it and live the real Rye&Lye experience.

Rye&Lye collection by Immagine 98. www.rye-lye.com

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