Rye & Lye Launches New Collection

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At Mido14 Immagine 98 launched eight new styles for the RYE&LYE collection, high end brand from the Calalzo di Cadore-based manufacturer. Refined and sophisticated, the collection combines high-quality materials and superior craftsmanship. Understated luxury: for those who want to be, and not to be seen. Even better: for those who want their style, attention to detail, and just-right choices to be their trademark, without ever appearing brazen or over-the-top.

RYE&LYE continues its mission of research and experimentation through the selection of materials and avant-garde techniques. The new frames, all for visionwear, follow the underlying motif of the collection: future retro eyewear. Indeed, the collection blends the charm and flavor of retro styling with the most advanced technologies. Wood, leather and ‘regenerated’ stone are the star elements in this collection, which also includes a limited collection of only 600 pieces — two outstanding, sophisticated women’s eyewear styles adorned with a special Swarovski crystal pave’ fabric that adds sparkle to the eyes. Refined elegance.

Stainless steel and solid wood – used on the front or top rim – are stand-out features of Leonardo and Tiziano. Unisex, these two spectacle frames are enhanced with an aesthetically appealing, cutting-edge flex hinge. Wood is also part of Mantegna’s charm where rare, exotic wood is incorporated into the curved design of the side pieces to showcase the natural veining of the various types of wood. Decidedly masculine shapes are clear in the two frame styles that reveal a sophisticated ‘stone’ effect: Caravaggio and Michelangelo, in milled plastic, feature a bold accent lent by the applied stone-effect inserts. Perforated stainless steel with leather inserts along the side pieces distinguish Giotto, crafted for the feminine wearer. All eyewear styles are available in 3 different color combinations.

Rounding out the collection are Raffaello and Botticelli, the two frames produced in limited edition. Extremely feminine, with a vaguely butterfly shape, these two frames are enhanced with a special Swarovski crystal pave’ fabric applied on the top rim and side pieces, lending refined luminosity to the eyes… just a hint of theatrical emphasis.

The Rye&Lye collection is manufactured by Immagine 98.

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