By Kelly Waterhouse
You don’t have to own a Harley-Davidson motorcycle to wear frames from the Harley-Davidson Eyewear collection, but it doesn’t hurt. With a stylish, masculine look and rebellious trademark, the collection is perfect for men who want to make statement whether they are hitting the open road or dreaming about it from behind a desk.
“The Harley-Davidson Eyewear collection draws its inspiration from the lines and parts of the motorcycle, including the Twin Cam engine and single/double tailpipe exhaust,” explains Barbara Griffin, Global Product Manager at Viva International Group. “Colours inspired by combinations offered in Harley-Davidson’s customizing gallery, such as gas tanks, and of course the iconic bar and shield, are also incorporated into the design elements of the collection.”
This year marks the 20th anniversary of the Harley- Davidson Eyewear license signing by Viva, a subsidiary of Marcolin. Griffin says it is one of the top performing eyewear brands in the company’s portfolio today.
“What is unique about Harley-Davidson Eyewear is its wide customer base and its ability to survive,” Griffin insists. The collection is also an entrance for the Bike Outreach customer who is just venturing into the world of Harley-Davidson through eyewear.”
While the rebellious nature of the brand is understood, the collection for men has an understated sophistication that maintains the integrity of the brand.
Griffin said the collection features traditional shapes that are progressive and featuring the creative use of motorcycle details on the temple designs with classic, yet subtle branding.
Classic, cool and sophisticated design makes Harley- Davidson Eyewear a great choice for the men who embody their inner rebel with eyewear that suits their life. •