The partnership sees Safilo, the fully integrated Italian eyewear creator, manufacturer and worldwide distributor of quality eyewear join forces with Rebecca Minkoff, the US industry leader in attainable luxury handbags, accessories, and apparel.
The agreement will run for seven years through December 31, 2024 and the scope will be
“Rebecca Minkoff is an exciting further addition to our brand portfolio – the largest global label led by a millennial female designer and one of the fastest growing brands in the contemporary segment,” says Luisa Delgado, CEO of Safilo. “The brand’s unique relevance among tech and fashion forward modern women, and its inspired following of empowered digital born millennials, offers Safilo interesting business growth and learning opportunities. We embrace the opportunity to shape the product design, communication and distribution of Rebecca Minkoff eyewear in excitingly new, intuitively connected, and uniquely relevant ways.”
The brand’s first sunglass collection will be launched in the fourth quarter of 2018, followed by an optical collection in January 2019.
“We are very proud to partner with Safilo, because our millennial customer is very much attracted by an authentic product, its quality, its origins and its craftsmanship that, in Safilo, dates back to 1878,” says Rebecca Minkoff. “This extension into eyewear is a natural development for a brand like ours, loved for our passion as much as our accessories. Working with Safilo has allowed us to develop a quality product that is true to the Rebecca Minkoff brand,” adds Uri Minkoff, the company’s CEO and co-founder.
The Rebecca Minkoff women’s eyewear collections will be distributed on the brand’s e-commerce site rebeccaminkoff.com and in boutiques, department and sunglass specialty stores, and better optical stores worldwide.