Unprecedented Advertising Helps Fuel Opportunity for Industry
CAMBRIDGE, ON. Aug. 13, 2013 – Eyecare professionals who are embracing the opportunity to offer the full Transitions® family of products are experiencing strong results in the midst of Transitions Optical, Inc.’s largest media campaign to date. The company’s advertisements feature all three everyday adaptive lens options for the first time this year, making viewers aware of their choices and encouraging them to ask their local eyecare professionals which product is best for them.
After the first five months of the campaign, Transitions Optical reports a 15 per cent increase in overall consumer awareness of the Transitions® brand, and traffic to Transitions.com has also risen by over 200%, indicating that the advertisements are driving consumers to search for more information about their options.
According to a recent survey of eyecare professional sales, eyecare practices that are actively recommending all three everyday adaptive lens choices in the Transitions family of products are experiencing 12.5% higher year-over-year sales growth than practices that only offer Transitions® VI lenses.
“My patients expect me to be the one who introduces them to the latest and greatest technologies in the industry, and I happily do that by talking about the full line of Transitions products in the exam room,” said Ken Mandadakis, O.D., Dr. Ken Mandadakis and Associates, North York, Ontario. “Offering the full family of products allows us to set our practice up for continued business growth. We are able to make more of our patients happy because we can recommend eyewear that better aligns with their lifestyle. Plus, a happy patient results in more referrals for our practice; it’s a snowball effect.”
Education and training on the range of Transitions lenses available to consumers – including Transitions lenses, Transitions® XTRActive® lenses and Transitions® Vantage™ lenses – is available at TransitionsCanadaPRO.ca. Transitions PRO visitors can also order point-of-sale materials through the site. The materials tie into the look and feel of the national advertising campaign, helping patients make the connection between what they are seeing through mass media and what they are seeing in-office, further increasing confidence in their eyecare professionals.