By Denis Langlois
June 27 is National Sunglasses Day.
Organized by The Vision Council, this annual occasion is aimed at celebrating the importance of wearing sunglasses that protect the eyes from the sun’s ultraviolet rays.
“National Sunglasses Day serves as a reminder that sunglasses are a major health necessity – regardless of whether it’s sunny or cloudy, warm or cold – and spread the word that sunglasses and other UV-protective eyewear are key to protecting long-term eye health,” says The Vision Council.
The organization, which serves as the global voice for vision care products and services, says sunglasses are “a major health necessity” year round.
A full day outside without sunglasses can cause temporary problems for the eyes, but years of cumulative exposure can result in very serious conditions, such as cancer of the eye or eyelid, cataracts or age-related macular degeneration.
Children are most at risk of serious retinal damage from the sun since kids tend to be outside more often than adults and their ocular lenses cannot filter UV light as effectively.
The Vision Council says sunglasses that block UVA and UVB light are the most effective tool for preventing immediate and long-term UV eye damage.
To encourage people to always reach for their sunglasses when going outdoors, vision experts recommend finding shades that are comfortable for long-term wear and to own several options that can be paired with different looks.
For 2019, many eyewear companies have launched new sunglass models that are not only stylish, but also comfortable and functional.
PEEP THESE LOOKS
WestGroupe has added 13 new styles to its FYSH 2019 Sunwear Collection, which is made up of sunglasses designed and inspired by the latest runway looks and eyewear trends.
The key shapes this year are modified cat eye, round, square as well as aviators.
New to the collection are Crystals by Swarovski styles. They include Model F-2036, a modified cat eye with crystals by Swarovski laminated in between layers of clear acetate along the outside front edge in a range of complementary colors, and Style F-2040, which features a custom lamination to achieve a two-tone colouration in unique combinations.
The Lourdes Sun and Valders Sun are two of the new styles released this year by Ogi Eyewear’s Seraphin brand.
The lightweight Lourdes Sun takes a new spin on an original Windsor look and boasts a pressing of metal to acetate that brings high contrast to the nylon lenses.
The Valders Sun boasts a flat profile adorned with full details. Expertly crafted faux clips hold a thinly laid double bar in place, while a semi-rimless design accents this nylon lens masterpiece.
NEW LOOKS BY SILHOUETTE, SAFILO
Silhouette, a brand distributed in Canada by Canadian Optical Supply, has released new styles under its Accent Shades collection for this summer season.
The new sunglasses were originally inspired by the giant blue butterfly Morpho didius, whose wings are adorned with a dark edge. The large, expressive lens shapes are enhanced by the rings without appearing heavy. The translucent colours accentuate the lightness of the shapes.
Cutouts harmoniously incorporate the glass clips and temples into the design, producing a particularly charming and refined effect.
Each Accent Shades model is available with Silhouette Light Management features in at least one lens variation.
Eighteen sunglass styles are part of the Rebecca Minkoff spring/summer 2019 eyewear collection, produced and distributed by Safilo Group.
“As we continue to evolve and grow our global lifestyle brand, sunglasses add another option for our consumer,” says Rebecca Minkoff, co-founder and creative director of Rebecca Minkoff.
“I’m always looking for ways at making a woman feel more empowered, whether it’s a Moto or Crossbody, and now sunglasses. It’s all about creating new ways to empower her as she works towards her goals and bettering herself.”
The new styles include the oversized aviator Stevie 4/S, the rimless metal aviator Gloria 2/S and the round shape Patti 1/S.
SIZZLING SUMMER LOOKS
Maui Jim has launched two new unisex titanium aviator styles in time for spring.
Shallow, a fresh perspective on the timeless aviator, is a lightweight frame with MauiBrilliant lenses, which provide the ultimate in all-day comfort.
Beaches, meanwhile, is a refined addition to the robust Maui Jim aviator collection. This style also has a lightweight titanium frame and MauiBrilliant lenses.
Spectacle Eyewear is now distributing Yohji Yamamoto sunglasses in Canada. The brand’s 2019 spring/summer eyewear collection includes shades that are both lightweight and elegant.
Organic lines intersect and taper across the frames with airy cuts that reveal the skin. Pairings of ultralight duralumin, titanium and bespoke acetates create a uniquely Yamamoto tactility with precise detailing.
RAFFAELE, LEONORA and DELIO are some of the new Serengeti styles for spring/summer 2019.
RAFFAELE is the most vintage shape of the collection. Combining a pantos round shape with a trendy keyhole and embellished with delicate metal inserts, this feminine design gives its wearer a deceptively retro-look concealing an unconventional appeal.
LEONORA, a feminine and elegant round model, is made of handcrafted acetate enhanced by metal embellishments. A distinguishing feature of the Serengeti Acetate Collection new models, LEONORA’s refined frame has the added benefit of resistance, durability and lightness.
DELIO has a classical shape, which will fit urban escapades as well as wilder getaways. Its Serengeti mineral lenses adapt to all conditions, crafting your surroundings to reveal the sharpest details.
“Serengeti is not about fads and fashion. We create classic styles that are beautifully crafted and can endure the test of time,” says Rene Gerber, marketing manager.
“This season, Serengeti is in keeping with the trendy rounder vintage shapes, but adds to the overall look by enhancing the frame with metal embellishments that add a touch of elegance and using the highest quality of material combined with the signature Serengeti lens technology.”
Revo x Bear Grylls is a new performance sunglass collection, distributed in Canada by Centennial Optical.
Each style caters to an active lifestyle.
They are made of an innovative flexible plastic material that is almost unbreakable and feature signature Revo lenses, which offers offers the best visual experience available for those who live an active, outdoor lifestyle.
“The lens technology on Revo is second to none, so that was a big pull. It’s mirror coating is a NASA-based technology and it’s a huge step forward in the eyewear space,” Grylls says.