The Vision Council and Reed Exhibitions, the organizers of Vision Expo, today announce Vision Expo+, a free digital extension of the Vision Expo East experience that will be offered from June 3–5 in conjunction with Vision Expo East 2021 through ShopVISION, a new global sourcing platform. Vision Expo+ reflects an effort by the Show organizers to accommodate members of the vision care community from around the globe by providing more ways for the community to experience Vision Expo East, taking place June 2–5 in Orlando.

From June 3–5, Vision Expo+ will offer a number of virtual experiences, including online showrooms from Vision Expo East’s more than 200 exhibitors and livestreamed Vision Expo East content. All events taking place at The Seen, a dynamic new main stage destination for collaborative learning, including EYE2EYE Series discussions, will be simulcast live on the ShopVISION platform. Additionally, the recorded sessions will be available to view on ShopVISION starting Monday, June 7. To view the schedule of planned events at The Seen, click the links below:

To gain access to all Vision Expo+ offerings, register for ShopVISION here by clicking the “Sign in/Join” button and then “Register Now.” ShopVISION and Vision Expo+ are being offered on a complimentary basis to all eyecare providers, buyers and all Vision Expo East 2021 exhibitors.

Registration is now open and access to the ShopVISION platform will open on Thursday, June 3. Following the conclusion of Vision Expo+, registrants will continue to have access to ShopVISION.

“Given the current restrictions on international travel, Vision Expo+ is our solution to reaching the global audience that Vision Expo typically attracts. Vision Expo+ will serve as an extension of Vision Expo East in the digital space,” said Mitch Barkley, Vice President of Trade Shows and Events at The Vision Council, co-owner of Vision Expo. “We are thrilled to bring our Show content online and offer many of the product discovery experiences that attendees expect at the in-person Show to a worldwide digital audience that far surpasses the attendance at any of our Shows, even during normal times.”

Vision Expo+ marks the official launch of ShopVISION, the global digital sourcing solution built for optical and optometric providers. Created in partnership with Balluun, the world category leader in business-to-business marketplace technology, this state-of-the-art platform is designed as a one-stop virtual marketplace and year-round global hub for buyers to connect with suppliers and source vision care products and services.

“Vision Expo has accelerated our digital investment plans to support the vision community in every way we can. Designed to thoughtfully complement our in-person trade shows, ShopVISION extends our sourcing offerings and introduces a content-focused resource that amplifies the marketplace’s value,” said Fran Pennella, Vice President, Vision Expo at Reed Exhibitions. “ShopVISION will live side-by-side with Vision Expo, providing a modern and global way to conduct business year-round and on-demand.”

Additionally, ShopVISION will have a physical presence at Vision Expo East 2021 through the ShopVISION Lounge @ Vision Expo. The lounge will serve as a discovery zone for attendees and exhibitors to learn about and demo the ShopVISION platform.

For more information on Vision Expo, visit and follow Vision Expo’s social media channels, Facebook, Instagram, Twitter and LinkedIn.