More than 25,000 trade and professional visitors started off the new 2015 fiscal year with opti. There, according to an independent visitor survey, they placed orders for products worth over € 178 million. However, the trade show was not only crucial for purchasing decisions. Information on new products from 525 exhibitors, a preview of the future of vision with “Smart Glasses”, and the new “Walk of Frame” – visitors could see all this over the course of the three days of the trade show. Overall, the trade show for optics and design was given top ratings of “very good to excellent” by 95.5 % of the visitors. Asked about the success of the event, 92.2 % of the exhibitors stated that the trade show was “very good to excellent” for them.
Opti is the reliable marketplace for international optics. The majority of the trade and professional visitors (88.3 %) came from the 27 nations of the European Union. “opti is characterized by creativity, reliability, stability, and continuous development, as well as healthy growth with respect to visitors and exhibitors. Above all, the basis of opti is quality. This is only possible because the industry is 100 % behind its trade show in Munich,” explained Dieter Dohr, chairman of the management board of the GHM Gesellschaft für Handwerksmessen mbH. “These advantages spread fast and the industry knows that the networking and contact opportunities provided by opti are unparalleled. This is also evidenced by the large number of first-time visitors.” According to surveys, in 2015 the trade show participants found the “comprehensiveness and breadth of offerings” (91.2 %) and “presence of market leaders” (90.8 %) to be the most meaningful in their personal evaluation of the trade show.
The opti-Forum in Hall C2 was quite popular. 92.9 % of the visitors gave top marks to the variety and information content of the 34 lectures. Resonating particularly well with visitors were the lectures on “Smart Glasses” and “Augmented Reality”, which flanked the trade show’s theme, “The Future of Vision”. opti is the first trade show for optics in Europe that presented the new visual revolution and its potential to opticians.
The next three opti trade shows are already scheduled. opti 2016 will be held from January 15th to 17th, 2016, opti 2017 from January 27th to 29th, 2017, and opti 2018 from January 12th to 14th, 2018.