Oakley and Mammoth Mountain, the renowned resort on the eastern slope of California’s Sierra Nevada, are joined by an exclusive four-season long partnership, making Oakley the official eyewear and goggle brand of one of the greatest North America’s outdoor playground. Thanks to the partnership, Oakley was able to transform Mammoth incredible landscape in the brand training ground for Oakley Prizm Performance Lab, a unique experience to explore the world of Prizm™, the latest revolutionary lens technology invented by Oakley scientists and innovators.
Special guests: 22 global media and influencers. They lived a two-day deep-dive lab experience in the science and test behind Prizm™ within an unusual venue: the Prizm Performance Lab headquarter, a massive dome that looks like a spaceship. Then, they set off in the Oakley Prizm Games, a multisport competition to challenge the lenses – and themselves – in many activities: road cycling, downhill mountain biking, trail running, fishing, golf and outdoor training. With two exceptional team leaders: Craig Alexander, 3X Ironman world champion – the toughest triathlon race, combining swim 2.4 miles, bike 112 miles, run 26.2 miles – and professional triathlete Jenny Fletcher.
Oakley Prizm™ is the pioneering result of over 15 years of hard work on color science research, engineering and test on the field with world-class athletes. This revolutionary lens technology provides ultra-precise color tuning, designed for specific environments, and optimized contrast, revealing nuances that would be missed by the naked eye. Landscapes that would normally be washed out, dull or flat with standard lenses, with Prizm™ lenses become defined, vibrant and vivid to the great benefit of athletes’ performance and confidence.
Prizm™ lenses are purpose-built in different types to meet the visual demands of different sports in their natural settings. Working like a sound equalizer, that adjusts tones and frequencies to optimize listening to different music genres, each Prizm™ lens emphasizes colors that are relevant to boost clarity in a specific environment, and filters colors that disturb, thereby optimizing vision to better perform in that particular environment.
Prizm™ lenses are designed for winter and summer sports. For winter: Prizm™ snow lenses for skiing and snowboarding. For summer: Prizm™ lenses for road cycling; for mountain biking, hiking and trail running; for sports in shallow or deep water; for motocross; for golf, cricket and baseball; finally, there is a Prizm™ Daily lens designed for everyday life.
Want to know more about the incredible potential of Prizm ™ lenses for each sport? Visit here. For more information about Oakley innovations and Mammoth Mountain experience go to www.oakley.comq or follow #oakleyprizm #oakleyperformancelab #oakleyprizmgames.