New vision care marketing conference to debut in November

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EyeInnovate, a one day marketing conference for all optical professionals to take place in Los Angeles, CA on November 6, 2018.

Marketing4ECPs, the leading digital marketing firm serving the vision care
industry, is pleased to announce the launch of a first-ever one-day event exclusively dedicated to marketing education, to be called EyeInnovate. The conference is scheduled to take place at the Skirball Cultural Center in Los Angeles, CA on November 6, 2018.

EyeInnovate will see 12 speakers lead talks that are designed to help any eyecare business develop effective, professional marketing and position themselves for growth. The conference will lead off with a presentation from a representative of Google who will speak on how to “Unlock Eyecare Business Opportunities with the Power of the Internet.” Tyler Sahlstrom of YELP will speak on “YELP and the High Intent Consumer.” In addition to these top marketing professionals, the conference will also feature leading industry experts like Dr. Alan Glazier, creator of “ODs on Facebook,” Dr. Tayna Gill, Bill Gerber, Johnny Wenzel an Kevin Wilhelm.

Content themes will cover everything from the latest happenings at Google, Facebook, YouTube and Instagram to search engine optimization, on-line search secrets and reputation management through review platforms.

“There will be abundant learning opportunities for people from every aspect of the optical industry,” said Trudi Charest, founder of EyeInnovate and one of the principals of Marketing4ECPs. She noted that the conference is designed to appeal to independent practice owners, optical retailers, suppliers, vendors, buying groups, associations and more.

“The industry has never been more competitive than it is right now,” she said, “and your customers are living on-line. This conference will teach you how to be where your customers are and brand your business effectively.”

EyeInnovate will also feature a number of vendor exhibits (with an emphasis on marketing services), giveaways and prizes, and a very special celebrity speaker.

For more information and to register, go to: www.eyeinnovate2018.com.

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