Silhouette International is now represented in South America with its own subsidiary. The Austrian eyewear specialist recently opened its subsidiary with eight employees in São Paulo, Brazil. Managing director of the sales company is Luiz Pissutto of Brazil.
The subsidiary in São Paulo sells private label Silhouette eyewear as well as adidas eyewear and adidas Originals eyewear licensed brands. The subsidiary also has its own warehouse. “We want to provide that service in Brazil that our customers the world over know – delivery within 48 hours – which is why we decided to set up our own warehouse in Brazil, in addition to our warehouses in the USA and at our headquarters in Austria,” said Daniel Rogger, CEO Silhouette International.
Silhouette International already has subsidiaries in Europe, the USA and in Asia. With the Brazilian subsidiary – the 14th of the Austrian family-owned company – the course of expansion and 50 years of success carry on.
“Brazil and South America have great potential and that is why it is important to us to handle this market ourselves. Our distribution partners have done a good job getting things set up over the past decades. The time has now come for us to take the helm,” said Rogger, who sees Silhouette’s future markets in the coming years to be primarily in Asia, the CEE countries and South America, without the company losing sight of the existing core markets in Europe and the USA – still the biggest market for the Austrian eyewear manufacturer.