Vision Expo has announced Joanne Mohr as the new Event Director for Show co-owner Reed Exhibitions.
Mohr, in conjunction with the team at partner organization The Vision Council, will work to design, build and deliver the best possible Vision Expo experience for the show’s 27,000 annual attendees and over 700 exhibitors from across the vision industry.
“We are delighted to welcome Joanne Mohr to Vision Expo,” said Melissa Ashley, Reed Exhibitions Senior Vice President. “Her retail background coupled with such a strong understanding of the trade show business will add a new dimension of thinking to the team. Her experience will be invaluable as we continue to look at new ways to invigorate the shows and refresh the fashion elements.”
Mohr brings over 25 years of tradeshow experience to the Vision Expo team, including an expertise in fashion and retail. Most recently, Mohr served as Executive Vice President of ENK International, orchestrating a series of trade exhibitions that included nearly 10,000 design companies in New York City and Las Vegas and attracted 250,000 global buyers and press annually.
About Vision Expo
Vision Expo, the worldwide conferences and exhibitions for eyecare and eyewear, are trade-only events that draw more than 30,000 eyecare professionals each year. Co-owned by Reed Exhibitions and The Vision Council, Vision Expo gives back to the entire ophthalmic community. Proceeds are used by The Vision Council to educate consumers about the importance of vision care and the options in eyewear and other related products. In 2017, The Vision Council reached millions of consumers with its messages through marketing materials, public relations outreach and strategic partnerships. Vision Expo is a proud supporter of Think About Your Eyes, a national public awareness campaign, presented by The Vision Council and the American Optometric Association, designed to educate the public on the benefits and importance of getting an annual comprehensive eye exam. Keep this viral campaign going! Sign up at enroll.thinkaboutyoureyes.com. For more information, visit VisionExpoEast.com.