New Coppertone Polarized Lenses Website Connects with Consumers on All Devices

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Vision-Ease Lens (VEL) introduces the newly redesigned and mobile-responsive Coppertone Polarized Lenses website, www.coppertonelenses.com. The website’s sharp layout and intuitive navigation allow consumers to learn more about Coppertone Polarized Lenses wherever they are – at home, at the optometrist’s or on the go.

The new, sleek design prominently features Coppertone Polarized Lenses ambassador and U.S. soccer legend Mia Hamm. Visitors are encouraged to learn more about Coppertone Polarized Lenses through revamped navigation at the top of the page.

Because the website is mobile responsive, the layout and design adjust based on the device accessing the site. This helps the website load more quickly on mobile devices, and presents the information in an engaging, user-friendly way.

“It’s estimated that 65 percent of tablet shoppers and 59 percent of smartphone shoppers use their device to research product information,” said Jay Lusignan, marketing communications manager at Vision-Ease Lens. “As we adapt for these mobile shoppers who discover our product via social media and online ads, this new website will connect them with Coppertone Polarized Lenses and nearby providers.”

To view the new design, visit www.coppertonelenses.com.

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