The Vision Council has appointed Nathan Troxell as Director, Industry Development for Think About Your Eyes. In this role, Troxell will help to grow the reputation of Think About Your Eyes among industry partners and expand participation and sponsorship of the campaign.
Troxell brings more than 15 years of combined optical industry experience to his role with extensive expertise in international multi-channel consumer and B2B marketing communications. In his most recent role as Global Marketing Manager, Specialty Coatings and Materials at PPG Industries, Inc., Troxell worked with lens companies, optical labs, retailers and eyecare professionals to expand awareness, educate eyecare professionals and increase usage of PPG’s lens materials and coatings.
Before joining PPG, Troxell led the development of digital marketing programs and managed the execution of omni-channel retail campaigns for American Eagle Outfitters. Prior to American Eagle Outfitters, Troxell began his career at FSC Marketing Communications, where he served as an account manager for Transitions Optical, Inc., developing marketing and advertising campaigns and optical channel promotions.
“We are excited to welcome Nathan to the Think About Your Eyes team. Given his impressive experience in the optical industry and his marketing expertise, he is a natural addition,” said Jane Balek, executive director, Think About Your Eyes. “We are confident Nathan will help amplify our mission to empower more people to prioritize vision health for themselves and their families.”
A longtime active member of The Vision Council, Nathan served as a member on The Vision Council’s Marketing Communications Committee for several years before being appointed to chairman of the committee in January 2019.
Troxell holds a Bachelor of Science in Business and Communications from Grove City College. He lives in Pittsburgh, Pennsylvania with his wife and two sons.