MOVITRA: INNOVATION AND ITALIAN
DESIGN EXCELLENCE

PRESENTATION OF COLLECTIONS FOR
THE MILAN SHOW, MIDO

Milan, Italy – Milan eyewear label MOVITRA is proud to announce the presentation of its luxury metal/titanium/combo collection for SS2022 at MIDO’s DESIGN LAB from 30th April to 2nd May 2022.

Built with an advanced technical construction and precision in fine details, the collection comprises 3 unique and innovative series of models, an evolution of the extraordinary technical capabilities of the Italian eyewear brand and its radical design achievements – based around a highly original, patented closing mechanism, and integrated for all models.
The brand will present the following three collections together for the first time:

ULTRALIGHT COLLECTION
The lightness of high-strength stainless steel

MOVITRA – Model Achille – Ultralight Series

 

Supreme lightness of just 8 grams, and a design defined by technical wizardry using Aerospace 11R51, an austenitic high-strength stainless steel, the Ultralight unisex models by MOVITRA are characterized by extraordinary finesse, flexibility and minimalist design.

Among their particular features, the models in the Ultralight collection – Achille, Marcello, and Enzo – boast custom titanium nose pads with snap-fit system and logo engraving, for an ideal fit and comfort on the face.

 

COMBO COLLECTION
Exquisite acetate rims, stainless steel and luxury leather

MOVITRA – Model Richard – Combo Series

The perfect pairing of Mazzucchelli custom double laminated cellulose acetate for the eye rim and temple end with stainless steel hardware and custom titanium nose pads, the unisex models Richard and Vico exhibit refinement and technical know-how beneath their minimal and sophisticated aesthetic.

In true MOVITRA style, where no detail is left unexplored, the frames have custom replaceable soft leather temples and end plates which lend a very chic finish with enhanced comfort where the temple fits behind the ear.

LIMITED EDITION
300 state-of-the-art numbered pieces

MOVITRA – Model Bruno – Limited Edition

 

The Bruno and Aldo unisex sunglass styles have a unique and captivating character thanks to exceptional custom details throughout the construction. From the flat 3mm eye rim wire to temples milled exclusively from one solid piece, the elegant luxury aesthetic fuses with the extraordinary technical finesse and style.

The frames have technical details in every section, including Torx screws, laser engravings and 2 base Nylon premium ZEISS® Lenses with backside anti-reflection treatment 100% UV protection.

 

Across its eyewear collections, MOVITRA rigorously starts from a functional need and arrives at the product by harmoniously combining the excellence of tradition and the courage of innovation, the two souls of Made in Italy.
MOVITRA exhibits at MIDO from 30th April – 2nd May 2022 in
Pavilion 22 – Stand P28 – DESIGN LAB.