New York, NY – MODO Eyewear has announced the appointment of Rebecca Giefer as chief operating officer for the boutique luxury eyewear company. Giefer was previously vice president of operations and has been with the company for the last 10 years.

”I am very proud of the stellar career Rebecca has had at MODO, raising through the ranks to be chief operating officer today,” MODO founder and CEO Alessandro Lanaro says.

Effective immediately, Rebecca Giefer will assume responsibility for managing all hands-on operational aspects of the company. Rebecca will drive the alligment and prioritization of company projects and will ensure operational excellence across the company. She brings to the forefront of any iniative better service to the customer.

”I’ve been incrediably grateful for true mentorship at MODO and now the opportunity to build a team that is customer focused,” Giefer says.

Rebecca Giefer has focused on client relations, operations and technology, during her time with MODO. Her efforts have been focused on building the operations team, while introducing and utilizing various technologies to create an efficient environment.

About MODO:

Based in SoHo New York, MODO brings a new vision of luxury, by combining a selection of brands beyond the obvious and products of uncompromising craftsmanship. Conceived as ‘Eyewear for the Individual’, MODO is a boutique company that aims to give the thrill of discovery to its customers. Its talented design team matches European design sensitivity with the urban influences of New York.