June 26, 2024 | Tip of the week

At least 50% of your website traffic comes from mobile services. Also, Google Ads quality score, which influences ad placement and cost, takes into account the landing page experience. A mobile-friendly landing page contributes to a higher quality score, potentially lowering your cost-per-click (CPC) and improving your ad position. This makes your ads more effective and cost-efficient.

Source: Alejandra Trujillo – Team Lead of Marketing Science, Marketing4ECPs