First Insight Corporation, (of Hillsboro, OR), developers of MaximEyes 2014 Certified EHR announced today that MaximEyes EHR successfully integrates with the nation’s first comprehensive eye disease and condition patient database, the American Academy of Ophthalmology’s IRIS Registry (Intelligent Research in Sight), by automatically extracting and mapping relevant elements and fields from the MaximEyes EHR software database and transmitting on a scheduled basis to the IRIS Registry.

The IRIS Registry is a centralized collection and reporting software tool that compiles and processes data from electronic health records (EHR) to enable ophthalmologists to statistically analyze their own care, compare it to that of their peers and pinpoint opportunities for improvement. The database also allows ophthalmologists to manage their patients at a population level and answer specific clinical questions. The IRIS Registry is expected to provide other significant benefits – top among them is streamlined participation in the Centers for Medicare and Medicaid Services’ (CMS) Physician Quality Reporting System (PQRS). As an approved PQRS electronic health record submission vendor, the IRIS Registry can directly and automatically extract data for PQRS measures and submit it to CMS on a practice’s behalf, eliminating the need for the traditional method of manually reporting data on Medicare claims throughout the year.

“The Academy’s IRIS Registry will make our PQRS reporting easier and it will save us valuable time,” says Dr. Sirtaz Sibia and Elizabeth Fuentes, CPC with Florida Eye and Plastic Surgery Associates. “The fact that clinical data can be extracted directly from our MaximEyes EHR system is more efficient and accurate. Our practice is very excited to be part of this new integration with the IRIS Registry and MaximEyes.”

The IRIS Registry is currently being piloted with 120 ophthalmology practices across 35 states. Access to the IRIS Registry will be made widely available to U.S.-based members of the Academy by April 2014. The IRIS Registry is designed to integrate with any EHR system. For more information about the American Academy of Ophthalmology’s IRIS Registry, visit

First Insight was founded in 1994 by Nitin Rai, president and CEO, to revolutionize and lead the eye care industry with the most complete and customizable electronic health records and practice management software. The company’s focus has been to help doctors achieve a paperless practice through MaximEyes, its flagship “eye care only” Cloud Based EHR and Practice Management Software. MaximEyes helps thousands of eye care professionals increase revenue, reduce billing errors, improve patient retention, enhance office efficiency, and relieve the stress of regulatory requirements. MaximEyes software delivers tailored and affordable options for all practice sizes. First Insight is headquartered in Hillsboro, OR. To learn more, visit