Marketing4ECPs, a provider of eyecare-focused digital marketing solutions, is pleased to announce its partnership with Otto Optics, an innovative contact lens sales generation and process automation platform.

“We are excited to announce this partnership and join forces with Otto Optics”, said Kevin Wilhelm, Marketing4ECPs Co-Founder and CEO. “This partnership will allow our clients, and network of eye care professionals an amazing opportunity to grow their contact lens revenue, improve patient experience, while streamlining in-office workflows”.

Otto Optics was founded in 2020 by Alex McIntosh and Adam Geiger. Together, they launched a platform that communicates with patients at the moment they require new contact lenses and allows them to re-order with a single click. Partnered with all major contact lens manufacturers, patients are able to re-order their favourite brand seamlessly through their mobile device. “We built Otto to streamline workflows in the practice and capture real opportunity for additional contact lens revenue”, says McIntosh. “Our vision was to create a software that retained more of the contact lens business that might be walking out the door or re-ordering online.”

Otto Optics is founded on a few key pillars:

Seamless integration into existing practice operations
Automatic patient enrolment 
White-labelled branding for the practice
Zero-risk, pay-for-performance pricing model

The partnership with Otto Optics further strengthens Marketing4ECP’s position within the eye care industry. This partnership allows for clients of the agency to receive exclusive pricing, integration within their practice website, and a marketing launch package.